INOVASI BISNIS PASCA ERA PANDEMI COVID 19 MELALUI KONSEP INTEGRASI SOSIAL

This paper aims to present opinions on how social integration can improve the community's economy and support existing economic activities. Here, is needed so that this does not happen besides that, only unite people's thoughts but also welfare if in right context. Because as we know, Indonesia currently being hit by an epidemic which a lot of companies are harming it disrupts economy. Social process creating unity, inclusion participation at all levels society diversity personal characteristics everyone be free who they want be. Personal attributes include socioeconomic class, age, gender, sexual preferences expressions, political ideas, ethnic cultural characteristics, religion, nationality (country origin), geographic origin region, etc. allows people, regardless their enjoy same opportunities, rights services available so-called dominant group. The business innovation applied applying AGIL theory through 4 important functions system meeting needs transmigrant population local residents: Adaptation (Adaptation), Goal Attainment (Achieving Goals), Integration (Integration), Latency (Latency). or Pattern Maintenance). Parsons explains his concept structural actions includes behavioral organisms, systems, systems personality systems. Behavioral organisms action carry out adaptation adapting (adjusting) environment changing external environment. While function achieving goals setting mobilizing resources achieve them. Then copes with controlling parts its components. Finally, performs maintaining patterns providing set values norms motivate actors act. Parsons' schema design used theory. In language four parsons using scheme.